Fadhilah A, Arisandy Y, Indra YA. Pengaruh Motivasi Rasional Dan Emosional Konsumen Non-Muslim Terhadap Keputusan Pembelian Produk Islamic Branding. jimpa [Internet]. 24Feb.2025 [cited 14May2026];5(1):79-4. Available from: https://jim.stebisigm.ac.id/index.php/jimpa/article/view/520