Indriani RR, Hatidah H, Purwanto M. IMPLEMENTASI STRATEGI PEMASARAN BERBASIS NILAI BUDAYA LOKAL: STUDI REBRANDING PRODUK WISATA DI SUMATERA SELATAN. jimesha [Internet]. 30Sep.2025 [cited 9May2026];5(2):201-16. Available from: https://jim.stebisigm.ac.id/index.php/jimesha/article/view/739